Learn
What Is Hojicha? Taste, Color, and How to Drink It
Hojicha is roasted green tea with an amber cup and a warm, toasty flavor. Here is what it is, how it tastes, and how to drink it.
Read the guideProduct ritual
A clear place in the day.
A quick way to understand when this drink fits, what it tastes like, and how to use it.
Phase
Later
Taste notes
Roasted green tea flavor for a warm later-phase cup.
How to use
Start with 3 to 4 g for a hot or iced latte, then adjust to taste.
Shipping
Orders ship from U.S. facilities. Exact timing appears at checkout.
Later refill
Keep the later phase ready.
Set a refill rhythm for the roasted tea you save for later. Skip, pause, or adjust when needed.
Designed for repeat rituals.
Never run out
Keep your daily phase stocked.
Built for rhythm
Choose coffee, matcha, or tea on your schedule.
Flexible
Skip, pause, or adjust when needed.
Designed for
Repeat rituals, not one-time hype.
Hojicha guides
Learn the roasted tea ritual
Start with the hojicha guide, then use the powder-specific latte recipe for a hot or iced cup.
Learn
Hojicha Latte Recipe With Powder, Hot or Iced
Mix roasted Hojicha powder smoothly, then add warm or cold milk for a simple cafe-at-home latte.
Read the guideFAQ
Questions before your first phase.
Keep answers short, specific, and claim-safe.
What is Phase & Leaf?
Phase & Leaf is a coffee and tea brand organized around the way your day moves: Morning, Midday, Later, and Anytime.
What does "your day has phases" mean?
It means each drink has a clear role. Morning is for coffee, Midday is for matcha, Later is for hojicha, and Anytime is for cold brew and familiar flavored coffees.
Are these products made with supplement-style additives?
No. Phase & Leaf focuses on coffee, matcha, and tea rituals without supplement theater, body-change promises, or mystery powders.
What is the First Bag Promise?
One eligible 12 oz coffee, 1 oz Matcha, 3 oz Hojicha, or one Phase Starter Set component from your first qualifying order is covered. Contact us within 30 days of delivery for one same-size replacement or a refund of the discounted price paid. No return is required. One claim per person and household. The 1 lb Morning Push size is excluded, and subscription coverage is limited to the first paid shipment. Read the full terms.
How do subscriptions work?
Choose the product you want to keep stocked, select a delivery rhythm if subscriptions are enabled, and adjust when needed.
Can I start with one phase?
Yes. Start with the drink that fits your current routine, then add another phase when it makes sense.
Does matcha contain caffeine?
Yes. Matcha naturally contains caffeine, which is why it belongs in the Midday Phase. Caffeine sensitivity varies.
Is hojicha for later in the day?
Later Hojicha is positioned as a warm, roasted tea ritual for the slower part of the day.
Where do you ship?
Every U.S. order includes free Standard U.S. Shipping with no minimum purchase. Express may be available for an additional charge at checkout.